Startups live and die by 2 things:
capital and customers
We help Seed stage through Pre-IPO leaders win both — with a focused strategy, a stand-out story, and a proven business model.
As exited founders and experienced VCs, our methodology has been pressure tested across industries and sharpened to accelerate the fundraise process, support customer development, and catalyze your brand.
fundraise readiness
TEAM UP WITH US AHEAD OF YOUR ROUND TO GET PITCH-PERFECT.
Fundraising in today’s climate is harder than ever. We work with early and late stage startups on fundraise strategy, collateral and data room development, pitch practice, and navigating investor dynamics and term sheets.
revenue
enablement
COLLABORATE ON YOUR CUSTOMER STRATEGY TO MAXIMIZE MONETIZATION.
The post-AI era is nuanced and unforgiving. Get help with customer segment analyses and understanding which customer groups to prioritize, positioning & messaging frameworks, business development & sales collateral, pricing exploration, and pipeline development.
positioning
DEVELOP AND GROW MINDSHARE IN AN EMERGING OR EXISTING CATEGORY.
Carve out and stand out – it’s noisy out there. We love brand for highly technical or hard-to-place products, and help early and late stage startups define the frame of reference that creates impact, drives sales, cuts through competition, and builds brand value.
Our Leadership
Our team is a unique mix of founders, GTM leaders, and VCs, and has been in your seat – and on the other side of the table.
Collectively we’ve helped raise or deploy > $1 Bn, have engaged dozens of Fortune500 partners and customers, and have executed M&A transactions of all sizes and shapes.
We know what it feels like when a pitch lands, and where the collateral needs to be to meet your targets. We bring the empathy and expertise to bring your startup to the next stage.
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Brand & Growth Executive
Megan Groves’ professional throughline has been building startups and commercializing new technology: as a founder, growth leader for dozens of venture-backed companies, and as an advisor & angel investor.
She is currently the Founder and CEO of Population, a first-of-its-kind connected integrated AI and IoT solution to future-proof buildings against infectious disease and promote better health and better data for occupants.
Prior to Population, she founded and exited 2 other companies including Modular, a growth advisory and acceleration team where she scaled over 20 venture-backed Seed Stage to Series D tech companies and helped several others fundraise or exit.
Megan began mentoring startups at Silicon Valley’s Highway1 and now is an active mentor for Plug & Play Tech Center (Supply Chain/AI) and Techstars (Hardware/IoT, Barclay's Fin-Tech, Techstars New York). She is also an early investor in a number of AI, robotics, manufacturing, and D2C companies.
Megan has been published in Forbes, Inc, and Geekwire, and has won both a Gold Stevie Award and a New Product Innovation award from Frost & Sullivan. She has also led research published in peer-reviewed scientific journals, and holds a patent on an AI system for commercial buildings to protect occupant health.
Megan splits her time between San Francisco and New York, speaks 5 languages, and earned her MBA from Thunderbird School of Global Management.
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VENTURE CAPITAL AND M&A EXECUTIVE
Sid Srivastava’s professional throughline has focused on advising startups on capital raising, strategy/vision and commercialization as an investor, board member and M&A advisor.
Sid brings 14 years of experience in sell-side and buy-side transactions, and technology entrepreneurship with a specialized focus on AI/ML, security software, robotics, computer vision, sustainability, and supply chain.
Sid was earlier a Vice President at McRock Capital, a leading venture capital firm focused B2B software and AI segments. While at McRock, he was on the boards of several companies including Skyspecs, Plus One Robotics, Clearpath Robotics (acquired by Rockwell Automation in 2023) and Miovision.
Prior to joining McRock, Siddharth worked in M&A and capital markets advisory for independent advisors such as EY and Rothschild. He managed the full lifecycle of sourcing, execution, and closure for transactions across all areas of the technology spectrum – including enterprise SaaS, consumer internet, fintech and AI.
Sid splits his time between San Francisco and Toronto, after spending many years between the UK, Asia and North America. He earned a M.Sc. in Finance from the London School of Economics.
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REVENUE EXECUTIVE
Neeta is an unconventional systems thinker, revenue executive, and the host of the Good Revenue podcast.
She is passionate about uncovering deep customer insights at the intersection of product-market-pricing to deliver outsize commercial returns.
As a mission-driven executive with 20+ years of experience, Neeta has successfully built businesses and revenue engines across enterprise, SMB, & consumer segments for startups, high-potential firms, and the Fortune 500 for firms like Intuit, Adobe, Facet, Earnest, RedOwl, and more. Her highly collaborative approach delivers sustainable, buyer-aligned revenue engines.
When she's not working, you'll find Neeta reading or traveling to distant lands (preferably with vineyards).
Your positioning is your power.
FAQs
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Yes! We’d love to meet you on an initial call to learn about your company’s goals and see where we can help – no charge, just a chat. Schedule time with us here.
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While we work with startups of all stages, we find our work together goes furthest when you have a clear idea of who your customer is and a developing revenue profile.
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Absolutely. In fact that’s a core reason many companies choose to work with us. You may have an incredible product or breakthrough technology but haven’t yet managed to crack the customer code. Helping you find the sweet spot in your pricing, message to the most appropriate buyer in an organization, and build a venture-backable financial model are some of what we do best.
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The short answer is no. We do offer an introductory 45-minute call to learn about your company’s current initiatives, customer base, or fundraise targets, and share our cursory thoughts on your approach to date. You may walk away with fresh ideas for improvement, but our aim is to help you position to build enduring value in your company and hit your goals. We can do this best in partnership. Book your introductory chat.
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Consulting by the hour is available for any company who has completed one of Methodology’s packages within 6 months. Through our founding team’s experience building previous advisories, we’ve learned that the quick hits and hacks approach can be a drain on resources and damaging to your brand. We aim to set a strong foundation. We’re in it to win it with you! If you haven’t already, schedule your call to learn how we can help.
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Yes! Funds are also startups, and fund managers have many of the same challenges of differentiation, communicating a clear value prop, and attracting qualified ‘buyers.’ We’ve helped launch new funds and manage established funds, and would love to talk about sharpening your positioning for LPs and deal flow. Book time to discuss.
